Company Trucks and Your Business Image

Your company truck can be a great marketing tool or a public relations nightmare. Every day, your company trucks are telling potential customers about what type of business you are. Are your trucks clean; do they have any dents; how about that paint job? Day in and day out, your company puts its image on the line with its trucks. Is it the image that you want, and does that image attract customers or drive them away? If you have fifty trucks on the road, they are making thousands of impressions every day.

Let’s talk about your drivers. Imagine your company truck, fully identified with your address and phone number, cuts off another driver. Or perhaps your driver is having a bad day and makes a rude gesture or screams at another driver. Now imagine the other car is being driven by the purchasing VP of an account you have been trying to get for the past six months. Your drivers are a reflection of your company, and their actions can make your company money or they can cost you money. How many complaints have you received in the last six months, and more importantly how many times has a problem occurred that you didn’t even know about?

Making your drivers understand that they are the face of your company is one of the most important things you can do to enhance your image. Every time your drivers allow other drivers on the freeway, give friendly waves, or leave proper following distances, they make a statement about how you do business. Your company truck should be a daily reminder to everyone who sees it that your organization believes safety, courtesy, and consideration are important. After all, you never know who is watching.

To schedule your defensive driving workshop, call 817-306-5421 or email Ric today.